We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies are text files containing small amounts of information which are down loaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that. They help us to improve our site and to deliver a better and more personalised service. They enable us to: estimate our audience size and usage pattern; store information about your preferences, and so allow us to customise our site according to your individual interests; speed up your searches; and recognise you when you return to our site.
You may at any time delete these cookies from your computer or adjust your browser settings to reject or disable cookies. However, if you select this setting you may be unable to access certain parts of our site.
Unless you have adjusted your browser settings to reject cookies, our system may issue cookies when you log on to our site.
What types of cookies are there and what do they do?
Before we explain what cookies are we need to explain what a few commonly used terms mean: Affiliate – an affiliate is a website operator who can send traffic to a website using links from another website. The affiliate may be paid an agreed commission from the referral. First and third-party cookies – whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user at the time – the website displayed in the URL window. Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie. Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie. Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
The Sarson’s website uses the following cookies:
Category 1: strictly necessary cookies
These cookies are essential in order to enable you to move around our site and use its features. Generally, these cookies will be essential first-party session cookies, and if persistent or third party, there should be a good justification for this. Strictly necessary cookies will generally be used to store a unique identifier to manage and identify the user as unique to other users currently viewing the website, in order to provide a consistent and accurate service to the user. Examples include: remembering previous actions (e.g. entered text) when navigating back to a page in the same session; managing and passing security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not); to maintain tokens for the implementation of secure areas of the website; to route customers to specific versions/applications of a service, such as might be used during a technical migration. These cookies will not be used: to gather information that could be used for marketing to the user; to remember customer preferences or user ID’s outside a single session (unless the user has requested this function).
Category 2: performance cookies
These cookies collect information about how visitors use a website for instance which pages visitors go to most often and as a result we may try to provide users with more of that sort of information. By using our site or our online services, you agree that we can place these types of cookies on your device. These cookies can be first or third party, session or persistent cookies. To fall within this category their usage should be limited to performance and website improvement.
Web analytics – where the data collected is limited to the website operator’s use only, for managing the performance and design of the website. These cookies can be third-party cookies but the information must be for the exclusive use of the publisher of the website visited. This is the type of cookie that you are most likely to be asked to accept before using the Sarson’s website.
Ad response rates – where the data is used exclusively for calculating response rates (click-through rates) to improve the effectiveness of advertising purchased on a website external to the destination website.
Affiliate tracking – where the cookie is used to let affiliates know that a visitor to a website visited a partner website some time later and if that visit resulted in the use or purchase of a product or service, including details of the product and service purchased. Affiliate tracking cookies allow the affiliate to improve the effectiveness of their website.
Error management – Measuring errors presented on a website, typically this will be to support service improvement or complaint management and will generally be closely linked with web analytics.
Testing designs – Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the website in the current and subsequent sessions.
You can, should you choose, disable the cookies from your browser and delete all cookies currently stored on your computer. You can find out how to do this from your particular browser by clicking ‘help’ on your browser’s menu.
Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.